The beginning
Our
story.
Two friends, one idea, and a long way left to go.
How it started
Swell began on a beach in Hawaii, where Carson and Cooper started talking about the clothes they could never find: useful, memorable, and ready to go wherever the day did.
We are building the label one considered release at a time, drawing from coastlines, college towns, old field gear, and whatever we pick up along the way. The goal is simple: goods with a point of view, made to collect miles.